Sports Brand - PUrchase Channels

The sportswear industry is highly competitive, and brands are constantly looking for ways to improve their path to purchase. In order to understand how consumers make purchase decisions, a user research study was conducted.

Research Objectives:

The goal of this user research study was to understand the following:

• How do consumers discover new sportswear brands?

• What factors influence consumers' purchase decisions?

• How can brands improve their path to purchase?

• What are the differences between how shoppers purchase across worldwide markets?

Research Methods:

The research was conducted using a combination of methods, including:

• User interviews: 30 consumers were interviewed worldwide about their experiences with technology, online purchasing, and sportswear brands.

  • Research conducted in native languages

  • Across multiple markets for comparison

• Survey: A survey was sent to consumers to collect feedback about their experiences with retailers, sportswear and technology.

Research Findings

The research also found that consumers' purchase decisions are influenced by a variety of factors, including:

• Price: Consumers are often price-sensitive when making purchase decisions.

• Brand reputation: Consumers are also influenced by the brand reputation of sportswear brands.

• Product quality: Consumers want to be sure that the products they purchase are high-quality.

• Customer service: Consumers also value good customer service.

• Environmental impact: Consumers care about sustainability